I buy higher quality PLR products that have licenses that allow me to create master resell rights from them. These product are not all that easy to find and more expensive, however we need quality...
Then I totally transform (repurpose) the products into something brand new.
You know how an old run down house can be totally transformed by giving it a brand new paint job, add a few railings, perhaps some plants and landscaping so that its value increases by thousands of dollars.
Well this is sort of the same concept. I take a product (or a combination of products and my own writing) and totally change the outside of the house.
I give it a new sales page, new graphics, and a new name.
The outside of the house becomes totally unrecognizable and already can sell at a higher value than the old run down unpainted houses competing with us.
Each product becomes totally unique and originate from my membership.
But that's just the beginning of how we are going to compete on value... You see, I also renovate the inside of the house. We all know how much value renovations add to the selling price of a house, a new kitchen, bathroom, perhaps an extension.
And so... That's what I do with the products. I reformat the book, and pretty much become an interior book designer. So now we a competing with extra value on two fronts. A brand new exterior and a renovated interior.
So Now We Can Sell Our Resale Rights Products At A Higher Price Than Everyone Else..
No rebrandable product from this site can be included in any other membership site of any kind or in packages of any kind. This maintains the front end profit...
PLUS... I add bonus products to each sales page so we can easily sell each rebrandable package for a minimum of $9.95 and if you add even more bonuses you could sell for even more.
(Hint: I provide them for you too - see bonus below)